And it definitely looks like if you DO get picked up by a published you will have to do most if not all of your promoting yourself. Makes you kind of wonder what the point is of getting a publisher in the first place.
This is a big misconception. Start reading agent blogs to learn more about the industry.
Self-published author: Not only promotes the book, has to get it into the bookstore (usually locally), get it reviewed, submit it to contests--basically, they do EVERYTHING. And what aren't they doing? Writing the next book because they're busy trying to sell it everywhere.
Commercially published author: Promotes the book, probably within a month or so timeframe of its release. Then they get back to writing.
The publisher puts out a catalog with the current releases and gives it to booksellers and gets the book into the bookstore nationwide. They send it to reviewers for reviews. They'll submit it to any contests.
The biggest promotion here is getting that book out to the bookstores. People can't buy a book if they don't know it exists. Most bookstores--particularly the large chains--won't stock self-published books in the stores.
I am not published, but I have heard enough about publishing from my other writing friends to know that self-publishing and internet marketing (a la the new Yorker article) is the way things are headed.
Very unlikely. I don't like articles the newspapers publish on self-publishing because all the ones I've seen have misrepresented self-publishing as being the "new wave"--then pitching it to novelists while quoting success stories from niche non-fiction (guys who are giving workshops and selling their books at the workshops). Self-publishing's market is not to readers, but to the writers, because the writer is the one who will be buying most of the books.
Because the only requirement is to pay money, there's absolutely no quality control to the writing. While a few may be gems, most of the novels are just plain unreadable. I used to be on a message board where the POD posted links to their sample chapters. I couldn't get past the first page with any of them because they were so badly written (it just wasn't interesting reading about a man staring up at a ceiling fan for a page and repeating four times "he liked it like that.").
Commercial publishing's market is readers. They want many readers to buy the book, so they're always looking for something that might sell. They turn a lot of stuff away because it's just plain awful.
Internet marketing? I think it will be in support of books, but not be as big a thing as everyone is claiming. If you're looking for a book for research on a specific topic, yeah, it can be a big help in finding it. But if you're just looking for a good novel to read, that's more likely to be an impulse buy. The Internet requires you know what you're looking for. But in a bookstore or library, all you need to do is walk around and you'll get drawn to a book. Thomas Nelson does have an interesting feature though--when you buy a copy of one of their books, you can also download the eVersion.
Edited to add: To a commercial publisher a writer is an investment. They work with the writer to make the best book possible so that it will sell well. A self-publisher often just does a quick spell check and prints the book. One is known for introducing mistakes into the book, then charging the the writers to correct them, and then not correcting them!
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Edited 10/18/2009 12:43 pm ET by linda_adams