I run the holiday food drive at work - we collect a bunch of money and food for the local food bank, and then the company donates money as well. Usually it is a dollar for dollar match, but this year we have extra money to give away since we didn't spend all the money in our employee-giving fund, so it is all going to the food bank.
I read an article the other day about how important it is to give esp when things are bad. I can't remember the title or magazine. It was in a dr's office lobby...