Questions, questions, questions, lol!!! I had to go look about the Dawn. I use the concentrated. I've always used the blue version, not sure if that would make a difference or not. That's what I just always have on hand around here.
One batch makes just enough to fit into an old spray & wash bottle.
Shelf life, I guess depends on how many stains are on your laundry! I think a batch lasts me a month or 2?? I've never really paid attention to that. It's always worked for me, no matter how old the batch is.
W/dh and 3 boys still at home, this has been tested on about every imaginable stain, LOL! I've always had great results with it!