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Oprah - does she affect your purchases?

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  May-28 12:17 pm

Whenever Oprah recommends a product, retailers everywhere hear a "kaching!" as their sales soar through the roof (see: http://www.cnbc.com/id/29961298). Have you ever rushed out to buy something just because Oprah suggested it? If so, what did you buy?


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Edited 5/28/2009 12:24 pm ET by cmstephanie
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Oprah - does she affect your purchases?

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  May-28 12:50 pm

I actually think sometimes Oprah's endorsement has the opposite effect on me.  It's not that I dislike her but when everyone's running out all crazed to get something or try a new diet, see a certain blockbuster, etc, it makes me run in the other direction.

The only thing that Oprah influences for me on a regular basis is when I'm shopping at garage sales or thrift stores and I see an "Oprah's Book Club" pick.  I always buy those if they're cheap, because I know that the odds are good I'll be able to swap it via Paperbackswap for a book I'm interested in.

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Oprah - does she affect your purchases?

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  3248.3 in response to 3248.1
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  May-28 12:55 pm

Not really. 

I don't buy something just because its the thing to buy at that moment.  I don't go see movies just because its THE movie to see at that moment.

The only thing I listen to that she recommends are her book club selections.  I've read quite a few of them, and have liked most. 

I'm not going to buy something just because someone, celeb or not, recommends it.  Especially if its not something I'd ever need/use.

 

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Oprah - does she affect your purchases?

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  3248.4 in response to 3248.1
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  May-28 1:18 pm

Actually, yes. Years ago she had "Uggs" on her christmas wishlist show. She kept raving about how comfortable they were so i had to try them and of course ultimately have them. Thank you Oprah for introducing me to the most comfortable boot in the world!
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Oprah - does she affect your purchases?

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  3248.5 in response to 3248.1
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  May-28 11:36 pm

It has the opposite effect on me too. Whatever she might be recommending, I don't want.

Ruth

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