Buy some low cost banner ads on some wah sites. Also, create a blog about your business and facebook account and use their marketing tools to get more people to see your site. Post blatant ads on sites that allow that. Some WAH sites have special boards to advertise your product. Make sure your website is highly optimized and submit to the search engines every month. Also, get reciprocal links w/ others going by emailing and requesting recip links, start an affiliate program and ask others to join your affiliate program, join web rings, buy a Dummies book on Internet marketing techniques.